Apple could help you prove your iPhone photos aren’t deepfakes

Apple could help you prove your iPhone photos aren’t deepfakes. Apple is seemingly developing an iOS feature that can verify when a photograph was taken using an iPhone camera.

O que aconteceu

Apple is seemingly developing an iOS feature that can verify when a photograph was taken using an iPhone camera.

9to5Mac reports that the iOS 27 beta 5 includes code references for an "Apple Reference Image" system that can embed provenance metadata into iPhone photographs at the point of capture - enabling users to prove where the photo originated, and that it isn't AI fakery.

Apple Reference Image isn't currently live, but a privacy disclosure in the iOS beta notes that the feature will be off by default.

Por que importa

A pauta interessa a quem acompanha Tech porque altera expectativas e decisões práticas.

Consequência prática

When (or if) it does roll out, 9to5Mac says it can be enabled via Settings > Camera > Reference Image > Reference Mode, and that only p … Read the full story at The Verge.

Apple is seemingly developing an iOS feature that can verify when a photograph was taken using an iPhone camera. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

9to5Mac reports that the iOS 27 beta 5 includes code references for an "Apple Reference Image" system that can embed provenance metadata into iPhone photographs at the point of capture - enabling users to prove where the photo originated, and that it isn't AI fakery. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

Apple Reference Image isn't currently live, but a privacy disclosure in the iOS beta notes that the feature will be off by default. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

When (or if) it does roll out, 9to5Mac says it can be enabled via Settings > Camera > Reference Image > Reference Mode, and that only p … Read the full story at The Verge. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

Apple is seemingly developing an iOS feature that can verify when a photograph was taken using an iPhone camera. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.

9to5Mac reports that the iOS 27 beta 5 includes code references for an "Apple Reference Image" system that can embed provenance metadata into iPhone photographs at the point of capture - enabling users to prove where the photo originated, and that it isn't AI fakery. o movimento reforça a leitura de que decisões em Tech precisam ser acompanhadas com atenção aos dados e ao desfecho concreto.